Understand the reasons behind raising business prices, methods for calculating the new price, and strategies for effectively communicating this change to maintain customer trust and support business growth.
Lead velocity is the measurement of how the number of leads that your marketing is generating grows over time. By measuring two periods and counting the number of leads in each, we can calculate lead velocity and discover how effective our marketing is! This metric can help predict revenue growth when paired with conversions, which is helpful when building a brand new business.
It's time to look back on the year 2021 and see how our little team survived such a tumultuous rollercoaster of a year. We go over our statement of profit and loss, tell the story of the year, and talk about where we're headed in 2022.